March 9, 2017
A great day at Business Buzz Hemel Hempstead business networking today, at the Olde Kings Arms in Hemel Hempstead High Street, talking to people about measuring the search terms they are being listed for on Google, their average rankings positions in the search results, via Google Webmaster Tools. Great to see Mark Mogose from Connect IT Telecommunications, Judy from My Mustard, Janice O’Neil the host, and others.
We also celebrated five years of Business Buzz Hemel, with a 5th birthday cake.
February 8, 2017
I love this quote from Chris Newton of Results Corporation Australia:
“What you measure, you can manage.” – Chris Newton. …a great quote for business owners.
Here’s an example of how you can measure what’s going on with your own business online, which uses Google Analytics to measure your results…
January 31, 2017
Consistency is crucially important, in both SEO posting of blogs on your own website, and social media marketing posting. Are there ways in which you can you choose greater consistency?
January 27, 2017
Today’s focus is on blog and web page headings that get better results.
Headings are one of the many crucial areas of a website or web page. A good heading can double or treble your sales or conversion rate, or more.
The following are considered to be good ‘pulling’ words that you can use to double your conversion rates or more;
Use these appropriately in the headings of your key sales pages – and remember to split-test which headings work best.
January 24, 2017
Did you know that with our websites multiple people on your team can log in from anywhere and manage the content?
You can also set them different levels of access, so some can publish, while others can only write content that requires you to moderate by marking it as okay prior to it being published, and others still can have access to do the job of moderators.
This way of working is perfect for magazine style websites.
December 9, 2016
Boost your SEO effectiveness and relevance with insider information!
As the saying goes, “give the people what they want!”. When you are wondering – or assuming – what word or phrase to use to get people to find you in Google it’s time to put the guesswork down and have Google actually tell you. How? It’s a free service they provide called The Google Keyword Planner Tool.
Google will also tell you how many times each month people are searching for those phrases in your town – and list them for you in order of popularity.
You can also then download the list report as an Excel file if you like.
This video from a third party will show you how it works…
December 8, 2016
And yet everyone on the planet gives all of their valuable content to Facebook and Twitter. And they think they can’t update their own website with a blog because they haven’t got time to write 400+ words.
There’s a very simple way to get the benefit of your social media-sized posts for your own website.
Simply create a new category in WordPress, use that for ‘small sized’ posts or tips, just as you would share quick posts on social media, and have those all be listed on the same, new page of your website.
Here’s a perfect example of a ‘Social Media’ style ‘tips’ page we did for Spirit of the Old Town.
These are all their Facebook posts, and so zero extra time is required to draft these – you’re just copying and pasting the text you already have.
Furthermore, each new post creates a new page/URL of your website.
Google loves to see both new content and frequently updated websites, so you’re ahead on both fronts!
If Google, when it visits your website every couple of weeks, sees no change for six months how can it trust that it would be sending its customers to an active website? Answer, it can’t – it has no way of knowing if your business is dormant! So if it can’t be sure it won’t send you guests.
Google isn’t looking for masterpieces of the written word, it just wants to see signs of life.
And there’s an even further way to leverage your content into new pages, if you add Tags to your posts in WordPress – like hashtags on social media, each of these tag words/phrases create yet another new page for your site, grouping together all of your posts tagged with that word/phrase. These new tag pages are created automatically in WordPress!
Of course, if you’d like me to help you with this I can, and it’s pretty quick to do, and therefore low-priced.
December 6, 2016
If you don’t already have it, I recommend taking this opportunity to download an official free copy of Photoshop from Adobe.
…it should be one of these; Mac – 1045-0410-5403-3188-5429-0639, Windows – 1045-1412-5685-1654-6343-1431.
It’s a version that they no longer support, hence why they are letting people download it for free, however, it is newer than the version I have been using for the last 11 years, which does everything, so is well worth getting.
Because Photoshop’s .psd files use separate layers – for such things as photographs, shapes, text, you can have a greater control over such things, so that when you share images on social media, for example, they can easily be professionally branded with your logo.
December 1, 2016
I’ve had the fortune to hear about, and use, a fantastic tech/IT Support company in Milton Keynes, called Superhero Support, so if you’re in the Bucks/West Herts area and ever need any help with your PCs, laptops or networks, this is for you.
I met the owner of the company, Peter Elton, at a networking event in Aylesbury, Buckinghamshire, and I’m rather pleased I did as I had a need to reach for his business card this week and his service was both double-quick and proactive.
Peter fixed the problem I brought to him, and an additional bonus one I hadn’t planned on – an issue I’d been having with a disk drive, for which he created additional space for me.
I’m very pleased to have found his support and cannot recommend him enough.
December 8, 2016
Google likes; New content and frequently updated websites And yet everyone on the planet gives all of their valuable content to Facebook and Twitter. And they think they can’t update their own website with a blog because they haven’t got time to write 400+ words. There’s a very simple way to get the benefit of […]
December 5, 2016
One of the best things you can do to boost your website’s visiblity (SEO) by Google is to register for Google Webmaster Tools, otherwise known as ‘Search Console’. This is a way for Google to talk to the website owners who want to get their sites listed on Google. Did you know there was a service […]
October 11, 2016
This monthly Google Analytics report – shared with kind permission of our client – shows the different types of device people typically use to view a website. If you don’t yet have Google Analytics, it’s free – get it here! https://www.google.com/analytics/ Mobile: 46% Desktop: 41% Tablet: 13% As you can see, Mobile is the most […]